Beauty & The Beadz was started by Charlene Timoney in 2007 selling beads and handmade jewellery. Charlene started the business off due to being diagnosed with M.E and Fibromyalgia and having to leave her job. It started as a hobby that developed into a business, meaning that she got the best of both worlds! Charlene discovered polymer clay in 2009 and started experimenting with it to make imitation sweet beads. It took off so much that now Beauty & The Beadz sells over 100 different beads and lots of jewellery. The popularity of this type of jewellery and beads means this is now Beauty & The Beadz primary focus and we are adding new items all the time!